auspicious Hoosier Racing 1957 T-Shirt – T-shirt

Stock car racer Robert Newton wanted to design a tire compound to gain an advantage against fellow racers. This was done by retreading street tires in order to obtain a compound that would adequately gain enough traction. Using an abandoned barn in his home state of Indiana to start his business, he began sales to local racers, making him the first producer of specialty tires for competition use.